Build a stronger Chair practice through authentic conversations, better enrollment, intentional follow-up, and a more predictable referral process.
This training is built to help Chairs grow with more clarity, confidence, and integrity.
Instead of relying on pressure, scripts, or sales tactics that feel forced, Transform Your Chair Practice shows you how to build genuine conversations, improve enrollment, follow up with purpose, and create stronger long-term member relationships.
Inside the training, Steve walks through the real drivers of Chair growth, including communication, prospecting, enrollment, performance metrics, referrals, and legacy-building. Each module is designed to help you strengthen your practice in ways that are practical, sustainable, and aligned with how you want to lead.
You can work through the full program from start to finish or jump straight to the areas where you need the most support. Your 12 monthsof access also includes practical workbooks and monthly LIVE Zoom trainings with fellow members, giving you opportunities to build your skills, practice through role play, and continue improving.
I met Steve at my one-year anniversary as a Vistage Chair. His message of “consistency over intensity” resonated with me. Employing his method of using DPIs changed everything as I continued to build my Chair practice. In my first year as a Chair, I signed 25 members. In my second year, after meeting Steve and applying the practice of DPIs, I signed 47 members.
Dave NastVistage Chair
Steve Heroux
Founder, Keynote Speaker, and Sales Growth Expert
Steve Heroux is a sales development expert and the CEO & Founder of Victory Selling, based in Las Vegas. With more than 25 years of experience in professional selling, he has trained thousands of sales professionals, led high-performing teams, and helped organizations rethink how they approach sales and leadership. Known for his direct, no-nonsense style, Steve challenges conventional thinking and equips companies with practical strategies that drive innovation, strengthen culture, and deliver measurable growth. His work centers on redefining sales as a leadership discipline grounded in integrity, accountability, and long-term impact.
Throughout his career, Steve has risen to the top in multiple industries, earning recognition for both his performance and his ability to develop others. He is the author of Sales is NOT a Dirty Word and the creator of the “Two Quarters to Greatness” system, a framework that is helping organizations elevate results and leadership standards. Blending strategic insight with real-world application, Steve brings a clear, modern perspective to sales that resonates with today’s marketplace and creates lasting change.
What you will learn
Highlights from the full suite of 45 lessons
Welcome to Transform Your Chair Practice
Develop a Chair practice grounded in authenticity and individuality, using modern sales conversations that align with how you naturally lead and serve members, to build a practice that creates real transformation.
What's Preventing Chair Growth?
Identify self-limiting beliefs and sales avoidance while strengthening your resilience and outcome detachment, enabling confident recovery from rejection and consistent member growth.
Improve Your Communication - Verbal, Virtual, Beyond
Transform how you communicate in person, on the phone, and virtually. Eliminate weak language, master your presence, and deliver messages with clarity, confidence, and influence in every interaction.
Rethinking Goals and Performance Metrics
Shift from outccome obsession and traditional goal setting to execution excellence. Discover why systems and DPIs (Daily Performance Indicators) outperform goals and KPIs to create consistent, sustainable growth and predictable results.
Chair Prospecting Essentials
Learn how to prospect effectively in today’s world. Build a modern, human approach that helps growth-minded Chairs generate conversations, overcome phone fear, improve call quality, and consistently book high-quality appointments, without sounding salesy or scripted.
Improving the Member Enrollment Process
Master a modern, human-centered enrollment process that replaces pitching and objection handling with alignment conversations built on curiosity, clarity, and trust, so the right members enroll for the right reasons.
Fuel Your Chair Practice Through Follow Up
Transform your follow-up with an updated, intentional approach that keeps conversations alive and turns prospects into members, without ever feeling robotic, pushy, or automated.
Building a Predictable Referral Engine
Unlock the power of strategic partnerships and referrals. Build and nurture relationships that generate high-quality introductions, turning connections into members without relying solely on cold calling.
Crafting Your Chair Legacy
Your Chair legacy isn’t built on membership, it’s built on the leaders you shape, the impact you leave, and the thriving practice you create. Every action today shapes the leaders, influence, and lasting impact of tomorrow.
Inside LeaderPass, this Pass is organized for clear navigation and repeat viewing.
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365 days on-demand access
Watch on your schedule, as often as you like -
45 lessons, organized by section
Built for focused viewing and easy navigation -
Workbooks & resources
Downloadable workbooks included with the Pass -
Personal notes & bookmarks
Save your notes inside your account
Pricing
This Pass gives one person access inside their personal LeaderPass account.
One-time payment, no recurring charges.
Refund policy