The Begin With WE Master Class replaces slogans with standards and ideas with action, giving leaders a practical framework for being the leader they never had. There is a better way . . . The WE way.
with Kyle McDowell
49 lessonsThe Begin With WE Master Class is not about learning more.
It’s about becoming more.
More intentional. More consistent. More accountable. More impactful.
This is a leadership experience built for leaders who are done with vague values, empty slogans, and “in theory” commitments. It is for leaders who want their standards to show up in their behavior, their decisions, and their teams’ results. It is where intention finally becomes execution.
This Master Class is rooted in the proven concepts of Kyle McDowell’s USA Today and Wall Street Journal bestseller and was designed for leaders who are done with vague values, empty slogans, and “in theory” commitments. It is for leaders who want their standards to show up in their behavior, their decisions, and their teams’ results. It is where intention finally becomes execution, and a Culture of Excellence is born.
Drawing on Kyle’s 30 years of leading tens of thousands of people inside some of the world’s most complex organizations, this Master Class redefines leadership as something far more powerful than authority and title. Leadership becomes a repeatable discipline. A standard that never drifts. All rooted in McDowell’s trademarked principles, The 10 WEs.
Throughout the course, leaders are challenged to confront one simple but uncomfortable truth: Culture is never created by what WE say. It is created by our actions, what WE tolerate, and what WE reinforce. Through reflection, written application, and practical exercises, leaders learn how to transform apathy into optimism for themselves and compliance into commitment from those they lead.
If you're tired of mediocrity and ready to become the leader you’ve always wanted to be – the one you never had – this masterclass is for you.
It’s time to Begin With WE.
Our team was energized and our leaders immediately began to use Kyle’s principles with their teams and committed to using them to change the way they lead.
Dan ChipsYamaha Motor Corp
Kyle McDowell
Bestselling Author, Speaker, Leadership Expert
During his 30-year run inside Corporate America, Kyle McDowell led tens of thousands of employees and managed multi-billion-dollar P&Ls inside some of Corporate America’s largest firms. But at the height of his career, he hit a wall. Despite the success, Kyle was overwhelmed with apathy and simply going through the motions. The drive to make an impact—the very thing that once fueled him—was gone.
That moment became the turning point and led to an epiphany that changed his life. Determined to rediscover purpose and build a better way to lead, Kyle created The 10 WEs—a principle-based framework that became the foundation of his Wall Street Journal and USA Today bestseller Begin With WE – 10 Principles for Building and Sustaining a Culture of Excellence.
Today, Kyle helps organizations bring those principles to life—transforming cultures from transactional to transformational. He doesn’t teach theory; he shares hard-earned lessons from three decades in the trenches, with practical tools that turn bosses into authentic leaders and values into repeatable behavior.
Under Kyle’s guidance, teams stop chasing activity and start driving outcomes. Command-and-control gives way to connection, ownership, and trust. Fear is replaced by courage, and silos give way to collaboration.
For any organization that believes the real work of business happens through people, Kyle offers a straight-talking, deeply human approach that inspires lasting cultural transformation—empowering every member of the team to lead with purpose, integrity, and excellence.
Learn more about Kyle McDowellBegin With WE cracks the code for leaders to establish trust and instill ownership. Kyle’s approach really works!
Kevin Kiermaier, 4X Rawlings Gold Glove Winner, 1X Platinum Award winner,Retired MLB Outfielder
The 10 WEs and Kyle’s work have had a huge impact on my life, including how I raise my kids.
Brad DavisAudi
McDowell has created framework that allows everyone the team to deliver their best work is approaches, refreshing and speaks to the hearts and minds of all leaders.
Harry Kraemer, Professor of Leadership at The Kellogg School of Management &Former Chairman and CEO Baxter International
What You Will Learn
Highlights from the full suite of 49 lessons.
WE 1: WE DO THE RIGHT THING. ALWAYS.
Discover why doing the right thing serves as the core of a strong culture and how ethical choices anchor every action. Learn how resisting shortcuts and staying aligned with core values builds enduring trust and credibility.
WE 2: WE LEAD BY EXAMPLE.
Explore how impactful leadership requires modeling the behavioral standards the leader expects to see from those they lead.
WE 3: WE SAY WHAT WE'RE GOING TO DO. THEN WE DO IT.
Explore how verbal commitments shape credibility and reinforce a culture grounded in reliability and trust. Gain insight into why stating intentions clearly and following through consistently becomes a defining mark of strong leadership.
WE 4: WE TAKE ACTION.
Discover how decisive action fuels momentum, strengthens culture, and prevents teams from getting stuck in hesitation. Explore why progress depends on moving forward even when uncertainty remains, and how consistent action builds confidence over time.
WE 6: WE PICK EACH OTHER UP.
Discover how consistent care, recognition, and shared responsibility help teams stay connected and rise together through challenging moments. Explore how a culture of mutual support strengthens teams by creating an environment where people look out for one another.
WE 7: WE MEASURE OURSELVES BY OUTCOMES. NOT ACTIVITY.
Explore how shifting the focus from activity to outcomes creates a more effective standard for performance. Discover how emphasizing outcomes builds accountability and promotes ownership that elevates the quality of work across the team.
WE 8: WE CHALLENGE EACH OTHER. DIPLOMATICALLY.
Explore how challenges lead to innovation while sharpening team performance. Discover how diplomatic communication creates space for honesty while preserving trust and collaboration.
WE 9: WE EMBRACE CHALLENGE
Discover how embracing challenge builds confidence and fuels continuous improvement. Explore how a proactive mindset transforms difficult moments into opportunities for learning, growth, and excellence.
The Begin With WE Master Class replaces slogans with standards and ideas with action, giving leaders a practical framework for being the leader they never had. There is a better way . . . The WE way.
with Kyle McDowell
49 lessonsVirtual Pass
For individual access & learning.
Your complete training from bestselling author and leadership expert Kyle McDowell.
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Ongoing access for 1 year
Watch and re-watch all lessons on-demand. More will be added throughout the year. -
Workbooks & resources
Download workbooks & access comprehensive course resources -
Take notes & more
Notes & more LeaderPass features in your personal account
Group Pass
Perfect for leadership teams.
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Full Virtual Pass for each team member
Everyone in your team gets full access to the course in their personal LeaderPass account with all the features
Get in touch
Email Kyle at: info@KyleMcDowellInc.com