Learn what the top CEOs, entrepreneurs and investors in the events industry are doing about the challenges they face and the future they envision.
Marco Giberti +
many more industry leaders
Today’s $2.5 Trillion events industry started hundreds of years ago yet changes from those early days have been marginal. What was built to succeed then is designed to fail in the 21st century.
The Business of Events Masterclass is about change, innovation, and disruption. It offers new ways for event organizers, event professionals, entrepreneurs and investors to identify challenges and opportunities and learn from concrete case studies and leaders across the industry.
The next ten years will bring more changes than the previous five centuries combined. The coming decade will deliver new and fantastic opportunities but also be painful and traumatic moments for those who are not evolving their companies for the future.
The Business of Events Masterclass is a rare opportunity to place what you’ve learned under a new microscope–one powered by the learnings of the pandemic and future demands of the customer.
And when you’ve completed the course, you’ll receive a certification credential to display on your LinkedIn profile.
Absolutely fantastic content throughout! This is truly the latest and greatest insight, shared by some of the best in the business.
Jamie Minton Founder & CEO, LeaderPass
You’ll hear from the quickest, smartest minds in the experience world about how to build responsive, resilient, progressive, and profitable events.
Founder and CEO / Vesuvio Ventures
With 25+ years of founder and CEO experience, Marco is a veteran of business development, strategy, media, Internet, events, early-stage investing, startups, M&A, and international expansion. He specializes in entrepreneurship, corporate innovation, digital transformation and corporate venture capital.
CEO / IMEX Group
Throughout her career, Carina has been an active member of the meetings industry. She is currently Chair of the AEO Council and the EIA, serves as an UFI Board member and is Past President of the SITE Foundation. She has previously served on the Board of the MPI UK Chapter and on global committees for MPI and PCMA.
Dahlia El Gazzar
Founder / Dahlia+
Dahlia El Gazzar founded Dahlia+ after working with tech companies and event industry trailblazers and discovering the need to close the gap between great tech and adoption. She is known as the 'go-to' source for trend-setting solutions, eventtech news, event marketing, and social media expertise.
Chairman & CEO / Northstar Travel Group
Tom has a unique combination of experience as a senior operating executive and private equity investor in business-to-business information, events, and media. He has extensive experience in sourcing, negotiating, closing, and integrating more than 100 transactions in his career, as well as successful exits.
President & CEO / Informa Markets
Charlie McCurdy is President & CEO of Informa Markets. He has over 25 years' experience in events and business-to-business media and has held a number of senior executive roles during his career, leading the process of transforming, expanding and creating value at a range of companies.
Head of TED Conferences
As an experienced executive leader with a demonstrated history of working in the media, events, and publishing industry, Monique Ruff-Bell has over 20 years' experience within brand leadership, marketing, and events. She is also a public speaker, podcast host, and mentor.
Founder / Boldpush
Julius Solaris is an event industry expert with focus on event technoloy, hybrid and virtual events. He has been named one of the most influential individuals in the meetings industry over the past 10 years. In 2020, his online events were attended by over 60,000 event professionals.
More presenters coming!
Whether you’re a seasoned professional, new to the industry, or a curious observer from an event organizer, supplier, investor, agency, or startup you will benefit from this masterclass!
Michelle Bruno, MPC, CEM, CMP, - Events, Marketing, & Technology Journalist
begins September 15 • new module every week
"Introduction to Business of Events"
September 15, 2022
Introduction to Business of Events: Get introduced to the concept of events as a business and hear about the purpose, features, complexities, challenges, and opportunities associated with this industry.
"Past, Present, & Future of Events"
September 15, 2022
Discover the key players in each era of event production, what we predict the future of live events will look like, and the reality of the liminal state that the live event production industry is in right now.
"Events in Transition"
September 15, 2022
Creating the future of the events industry will need courage - are you up to the challenge? Learn what you can do to elevate your in-person and virtual events using the latest innovations coming to the industry.
"Traditional & New Business Models"
September 22, 2022
Explore the event business models being deployed today, including those in corporate, for-profit, private, association, and equity-owned spaces.
"Event Launch Fundamentals"
September 29, 2022
Discover the skills necessary for establishing vs. growing events, entrepreneurial launches vs. organizational launches, and the financial differences between an event launch, growth through a merger/acquisition, and organic growth.
"Contemporary Event Strategies"
October 6, 2022
Review the critical strategies necessary to maintain the financial health and resiliency of your event.
"The Exhibitor Mindset"
October 13, 2022
Find out how to maximize your event ROI. This session covers a number of fascinating topics, including omnichannel marketing strategies, third-party event communities vs. brand communities, and more!
"The Visitor Mindset"
October 20, 2022
Get into the visitor mindset and hear about the current expectations and desires of event visitors, including the demand for solutions over components, data-customized experiences, belonging to a community, and mobile-device-based learning and connection.
"Event Talent Acquisition"
October 27, 2022
Find out the skill set required for leaders in the event industry, taking technology, humanity, collaboration, integrity, humility, and decision-making into consideration.
"Event Marketing Strategy"
November 3, 2022
Learn more about event marketing strategies, how organizers act as community catalysts, the creation of event platforms and ecosystems, and the role of technology in event marketing.
"Event Sales Strategy"
November 10, 2022
Discover innovative sales strategies that can help you with your next event, such as the value proposition of events per stakeholder, the impact of NPS and exhibitor sentiment on sales, alignment of sales with the event business model, and components of the sales pitch.
"Event Technology & Innovation"
November 17, 2022
Learn about event technology and innovation as they relate to stakeholder value, organizational culture, risk tolerance, and the need for event organizers to maximize event engagement and experiences.
"Mergers, Acquisitions, & Funding"
November 24, 2022
Explore topics related to business expansion and examine the current state of an investment when buying or selling and its potential future impact.
"Critical Event Partners"
December 1, 2022
Good partnerships are key to a successful event. In this session, learn how to find and maintain healthy partnerships in the event space.
December 8, 2022
Enjoy some real case studies from mBE clients and discover how this program has impacted their businesses for the better.
"The Future of Live Events"
December 15, 2022
Learn how to identify challenges of a post-pandemic events industry and how to capitalize on new opportunities.
Access this course only on LeaderPass, your virtual platform for world-class experts and events.
Year PassWatch all sessions & all bonus content on-demand, as often as you like, for a full year
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Playbooks & resourcesDownload a digital workbook & extensive resources for each episode
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One-time payment, no recurring charges. Refund policy