Learn what the top CEOs, entrepreneurs and investors in the events industry are doing about the challenges they face and the future they envision.

LeaderPass course

Business of Events

Masterclass 2024

now streaming

Master the future of the events industry with this transformative Masterclass. Learn from top industry experts who will provide strategies to help steer your career towards success.

16 Modules 20+ experts playbooks

hosted by


Marco Giberti

featuring


Top Industry Leaders

Transform Your Career in the $2.5 Trillion Events Industry

Looking to navigate the impending shifts in the event industry? The Business of Events Masterclass is your answer.

This on-demand course offers 16 CMP hours, taught by 18+ leading experts from a variety of event industry sectors, and equips you with essential, innovative insights to build a strategy of your own.

Dive into case studies, identify new opportunities, and embrace innovation in your stride. Our flexible 24/7 access on Leaderpass enables you to learn at your pace, take private notes, pose questions, and enjoy fresh content throughout the year.

The next decade promises more transformation than the previous five centuries combined. Ensure you're ready. Your professional growth hinges on your preparedness for what's ahead.

This Masterclass offers you a prism powered by pandemic-era learnings and emerging customer demands.

Register below to propel yourself into the new era of events!

16 HOURS of Continuing Education Credits awarded with this course!

approved by the Events Industry Council (EIC)

Presenters

You’ll hear from the quickest, smartest minds in the experience world about how to build responsive, resilient, progressive, and profitable events.

your host

Marco Giberti

Founder and CEO / Vesuvio Ventures

With 25+ years of founder and CEO experience, Marco is a veteran of business development, strategy, media, Internet, events, early-stage investing, startups, M&A, and international expansion. He specializes in entrepreneurship, corporate innovation, digital transformation and corporate venture capital.

Sam Barthelme

Co-Founder & Managing Director / BrightTower

Sam Barthelme is Co-Founder and Managing Director at BrightTower, a New York City-headquartered investment bank focused on M&A advisory services, capital raising and debt capital markets.

Carina Bauer

CEO / IMEX Group

Throughout her career, Carina has been an active member of the meetings industry. She is currently Chair of the AEO Council and the EIA, serves as an UFI Board member and is Past President of the SITE Foundation. She has previously served on the Board of the MPI UK Chapter and on global committees for MPI and PCMA.

Robyn Duda

Experience Designer & Thought Leader

Robyn is an award-winning strategist, designer and thought-leader focused on experience design. She has created customer and employee-centric strategies for some of the most recognized brands in the world, including Coca-Cola, Spotify, Visa, and IBM.

Lance Fensterman

President / ReedPop

Lance Fensterman is the president of ReedPop, the quirky pop culture focused offshoot of event giant Reed Exhibitions that he helped create and launch. ReedPop is the largest producer of pop culture events in the world.

Mike Fiber

CEO / PRA

Mike is a 25-year industry veteran with deep experience across the business event management landscape in both the production and operations areas of business events.

Trevor Foley

Managing Director / tfconnect

Trevor is the managing director of tfconnect. He has over 30 years' experience in exhibitions and conferences, as well as a track record of launching and growing great events for organizers.

Dahlia El Gazzar

Founder / Dahlia+

Dahlia El Gazzar founded Dahlia+ after working with tech companies and event industry trailblazers and discovering the need to close the gap between great tech and adoption. She is known as the 'go-to' source for trend-setting solutions, eventtech news, event marketing, and social media expertise.

Tom Kemp

Chairman & CEO / Northstar Travel Group

Tom has a unique combination of experience as a senior operating executive and private equity investor in business-to-business information, events, and media. He has extensive experience in sourcing, negotiating, closing, and integrating more than 100 transactions in his career, as well as successful exits.

Aaron Levant

CEO / NTWRK

Built on a digitally-innovative model of daily product drops, virtual shopping festivals, and exclusive partnerships with world-renowned brands and creators, NTWRK has forged an organic worldwide community of artists and millions of fans since its launch in 2018.

Charlie McCurdy

President & CEO / Informa Markets

Charlie McCurdy is President & CEO of Informa Markets. He has over 25 years' experience in events and business-to-business media and has held a number of senior executive roles during his career, leading the process of transforming, expanding and creating value at a range of companies.

Paul Miller

CEO / Questex

Paul is a driver of change, leader of teams, and achiever of growth. He is an award-winning executive with deep skills in events, business development, digital media, advertising, content marketing, and social media.

Denzil Rankine

Executive Chairman / AMR International

Denzil Rankine's experience spans 30 years of advising companies on strategic development and acquisition throughout the world. Over the past two decades, he has been working with companies in business media, information, and technology.

Monique Ruff-Bell

Head of TED Conferences

As an experienced executive leader with a demonstrated history of working in the media, events, and publishing industry, Monique Ruff-Bell has over 20 years' experience within brand leadership, marketing, and events. She is also a public speaker, podcast host, and mentor.

Hervé Sedky

President & CEO / Emerald Expositions

Hervé is a results-oriented leader who develops, grows and transforms global businesses while driving profits. His business profile is complemented by a profound commitment to community development and the nonprofit sector.

Julius Solaris

Founder / Boldpush

Julius Solaris is an event industry expert with focus on event technoloy, hybrid and virtual events. He has been named one of the most influential individuals in the meetings industry over the past 10 years. In 2020, his online events were attended by over 60,000 event professionals.

Greg Topalian

CEO / Clarion Events North America & LeftField Media

As CEO of Clarion, Greg has accelerated the North American business through strategic acquisitions, product diversification and innovative new approaches to deliver customer value both digitally and face-to-face.

Jay Weintraub

CEO & Founder / Connectiv Holdings

Jay is an early digital marketer who transformed a deep domain expertise and a passion for thoughtful connecting into what is today a portfolio of industry defining summits.




More presenters coming!

Whether you’re a seasoned professional, new to the industry, or a curious observer from an event organizer, supplier, investor, agency, or startup you will benefit from this masterclass!

Michelle Bruno, MPC, CEM, CMP, - Events, Marketing, & Technology Journalist

16 Modules

Now Streaming
1

"Introduction to Business of Events" 10 min 1080p 5.1

Introduction to Business of Events: Get introduced to the concept of events as a business and hear about the purpose, features, complexities, challenges, and opportunities associated with this industry.

2

"Past, Present, & Future of Events" 11 min 1080p 5.1

Discover the key players in each era of event production, what we predict the future of live events will look like, and the reality of the liminal state that the live event production industry is in right now.

3

"Events in Transition" 38 min 1080p 5.1

Creating the future of the events industry will need courage - are you up to the challenge? Learn what you can do to elevate your in-person and virtual events using the latest innovations coming to the industry.

4

"Traditional & New Business Models" 37 min 1080p 5.1

Explore the event business models being deployed today, including those in corporate, for-profit, private, association, and equity-owned spaces.

5

"Event Launch Fundamentals" 24 min 1080p 5.1

Discover the skills necessary for establishing vs. growing events, entrepreneurial launches vs. organizational launches, and the financial differences between an event launch, growth through a merger/acquisition, and organic growth.

6

"Contemporary Event Strategies" 55 min 1080p 5.1

Review the critical strategies necessary to maintain the financial health and resiliency of your event.

7

"The Exhibitor Mindset" 29 min 1080p 5.1

Find out how to maximize your event ROI. This session covers a number of fascinating topics, including omnichannel marketing strategies, third-party event communities vs. brand communities, and more!

8

"The Visitor Mindset" 32 min 1080p 5.1

Get into the visitor mindset and hear about the current expectations and desires of event visitors, including the demand for solutions over components, data-customized experiences, belonging to a community, and mobile-device-based learning and connection.

9

"Event Talent Acquisition" 32 min 1080p 5.1

Find out the skill set required for leaders in the event industry, taking technology, humanity, collaboration, integrity, humility, and decision-making into consideration.

10

"Event Marketing Strategy" 32 min 1080p 5.1

Learn more about event marketing strategies, how organizers act as community catalysts, the creation of event platforms and ecosystems, and the role of technology in event marketing.

11

"Event Sales Strategy" 32 min 1080p 5.1

Discover innovative sales strategies that can help you with your next event, such as the value proposition of events per stakeholder, the impact of NPS and exhibitor sentiment on sales, alignment of sales with the event business model, and components of the sales pitch.

12

"Event Technology & Innovation" 32 min 1080p 5.1

Learn about event technology and innovation as they relate to stakeholder value, organizational culture, risk tolerance, and the need for event organizers to maximize event engagement and experiences.

13

"Mergers, Acquisitions, & Funding" 32 min 1080p 5.1

Explore topics related to business expansion and examine the current state of an investment when buying or selling and its potential future impact.

14

"Critical Event Partners" 32 min 1080p 5.1

Good partnerships are key to a successful event. In this session, learn how to find and maintain healthy partnerships in the event space.

15

"Case Studies" 32 min 1080p 5.1

Enjoy some real case studies from mBE clients and discover how this program has impacted their businesses for the better.

16

"The Future of Live Events" 32 min 1080p 5.1

Learn how to identify challenges of a post-pandemic events industry and how to capitalize on new opportunities.

16 Hours of CEUs!

This course has been approved by the Events Industry Council (EIC) as a Preferred Provider of the Business of Events Masterclass education courses, which courses qualify for CMP continuing education credit.

  • The Events Industry Council is a global champion for event professionals and event industry excellence since 1985.

  • It promotes high standards and professionalism with the Certified Meeting Professional (CMP) program and signature program activities.
  • Each registrant of Business of Events Masterclass is awarded 16 (CMP) Continuing Education Credits.

Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality.

LeaderPass course

Business of Events

Masterclass 2024

now streaming

Master the future of the events industry with this transformative Masterclass. Learn from top industry experts who will provide strategies to help steer your career towards success.

16 Modules 20+ experts playbooks
Features

Access this course only on LeaderPass, your virtual platform for world-class experts and events.

  • Year Pass

    Watch all sessions & all bonus content on-demand, as often as you like, for a full year
  • Instant on-demand access to all modules

    Stream all content at any time & on any device, in brilliant HD
  • Playbooks & resources

    Download a digital workbook & extensive resources for each episode
  • Take notes & more

    Notes & more LeaderPass features in your personal account
  • 16 hours of CEUs (CMP)

    Approved by the Events Industry Council (EIC) as a Preferred Provider

Pricing

A Virtual Pass provides access to the event for an individual user.

Virtual Pass
$ 495

One-time payment, no recurring charges. Refund policy

Secure Checkout

Place your order securely, right now.

  • Your Order
  • Contact
  • Finish

Business of Events

Masterclass 2024

A Virtual Pass provides access to the Business of Events Masterclass 2024 for an individual user.

Select Quantity

The number of Passes you buy will be credited to your Leaderpass account. If you buy more than one, you'll be able to invite others to unlock this Pass in their own account.

Your Order

Quantity Ea. Price USD

Virtual Pass

1 year of access
1 $495.00 $495.00

Order Total

$ 495.00

Secure Checkout

This secure website uses modern cryptography to protect your connection end-to-end. The 256-bit SSL (Secure Socket Layer) encryption uses TLS 1.2, and is authenticated using the industry-leading SHA algorithm.

Payment Methods

We accept all major credit cards: Visa, MasterCard, Discover, and American Express.


Secure your selection:

Start your order

Your information

Just a couple basics and you'll be in.

This field is required.

This field is required.


How would you like to login to Leaderpass?

If you already have a Leaderpass account, enter your account email.

We can't set up your account without a valid email address!


Your information is safe with us.

Any information you give us is safeguarded according to our Privacy Policy. In short: we will never sell or rent your data. We will never spam you—we don't like spam either. Your data is safe with us.


Continue to the next step:

Next

Confirm your order & pay

Almost there! Please confirm your registration at the bottom.

Business of Events

Masterclass 2024

Order Information

Your Cart

Quantity Ea. Price USD

Virtual Pass

1 year of access
1 $495.00 $495.00

Order Total

$ 495.00

Please agree to the Terms of Service in order to proceed.

Proceed to the secure payment page: