LeaderPass Course

Ernie's AI for Marketing

Turn AI into Your Creative Superpower

The masterclass helps you turn creative challenges into confident, effective marketing. With practical lessons and hands-on guidance, you’ll learn to use AI like a pro to strengthen your ideas, and create visuals and messages that elevate your brand.

Most businesses know they need great marketing, but they struggle to create it. Messages get confusing. Visuals feel inconsistent. Content takes too long. Teams feel stuck, overwhelmed, or unsure about how to keep up with the pace of modern marketing.

Ernie understands that problem because he has lived it. For years he created high-impact campaigns, brands, and ad ideas the hard way. When AI tools emerged, he saw something many people missed. AI is not here to replace creative thinking. It is here to amplify it. It is a catalyst for ideas, strategy, speed, and clarity.

Through real examples, step-by-step demonstrations, and easy-to-follow exercises, Ernie shows you how to turn AI into a creative partner. You will learn how to write clearer copy, create stronger images, level up your brand identity, and produce content at a pace that keeps you relevant.

If you want to stop guessing, stop overthinking, and start producing confident marketing that stands out and drives results, this program is your accelerator!

I've been involved in many different kinds of businesses, but one thing I've consistently done is find a way to get Ernie Harker involved.

Mike Call, CEO 1998-2014Maverik

Ernie Harker

Billion Dollar Branding Expert and Professional Speaker

LeaderPass Expert

Ernie Harker is the creative force behind Maverik’s transformation into a $3B high-energy adventure brand, earning him a reputation as a bold and innovative marketing leader. A lifelong artist whose passion began when his mom threw out the family TV, Ernie built a career blending imagination with strategy, eventually founding his own marketing production company. Outside of work, he’s an adventurer at heart—an IronMan finisher, Kilimanjaro climber, illustrator, and proud family man.

His new course, AI Marketing Accelerator, brings together his lifelong creativity and brand expertise to help others sharpen their message and amplify their ideas using AI.

Learn More About Ernie Harker

I’ve used ChatGPT since it’s started but I never knew what it could really do.

– James McDougalVPO of Marketing for Paul Davis Restoration

I think it’s the best investment you can probably make right now to prepare you for the future.

– Jeffrey FlammCEO of Infinite Mind and ZENITH Mastermind

It blew my mind. Now I can do anything I want!

– Michelle PorcelliProfessional Speaker/ Consultant

What You Will Learn

Highlights from the full suite of 45 lessons.

1

Understanding AI as a Creative Tool

Learn what AI can and cannot do, why it works, and how to use it as a partner in creative thinking. Discover how to prompt effectively, refine ideas, and generate faster output without losing control of quality or strategy.

2

Brand Foundations and Strategy

Build clarity around your brand values, purpose, personality, and promise. Learn how to create brand consistency and use AI to test ideas, sharpen language, and explore visual styles that fit your identity.

3

Message Crafting and Storytelling

Master simple structures for writing clear, powerful messages. Learn how to turn features into benefits, remove confusion, and create strong emotional connections. Use AI to brainstorm headlines, scripts, taglines, and story angles that align with your brand voice.

4

Design Principles and Visual Identity

Understand the core principles of design, composition, color, and typography. Learn how AI image tools can support idea development, visual exploration, and creative direction while still allowing you to make strategic, human choices.

5

Creating Scroll-Stopping Content

Explore how to use AI to generate content ideas, image variations, hooks, sequences, and treatments that work on social platforms. Learn how to evaluate and improve output so your creative stands out.

6

Image Generation and Iteration

Follow Ernie’s process for creating powerful visual concepts using AI tools. Learn how to prompt for style, camera angles, lighting, mood, and storytelling elements. Discover how to evaluate images, fix mistakes, and iterate toward polished results.

7

Copywriting Made Simple

Learn how to write stronger copy by simplifying language, removing clutter, and focusing on what your audience cares about. Use AI to speed up brainstorming, outline content, and refine your message while keeping a human voice.

8

Building Campaign Assets

Learn how to produce the foundational pieces of a marketing campaign, including visuals, messages, concepts, scripts, and supporting content. See how AI helps you move from idea to execution faster and with more creative variation.

9

Consistency and Style Guides

Discover how to build a recognizable identity by defining your style, tone, colors, fonts, and visual rules. Learn how to use AI to maintain consistency and generate new assets that stay true to your brand.

10

Real-World Workflows and Creative Speed

See how Ernie works from start to finish. You will learn how to combine tools, refine prompts, judge results, and maintain a fast creative rhythm. Learn how to create more and think better without sacrificing quality.

LeaderPass Course

Ernie's AI for Marketing

Turn AI into Your Creative Superpower

The masterclass helps you turn creative challenges into confident, effective marketing. With practical lessons and hands-on guidance, you’ll learn to use AI like a pro to strengthen your ideas, and create visuals and messages that elevate your brand.

starter pack

Basic Pass

Full access to the course for a year

  • 1 year access

    Watch and re-watch all lessons on-demand for a full year
  • Workbooks & resources

    Download workbooks & access supplemental content
  • Take notes & more

    Notes & more LeaderPass features in your personal account
$ 497
for AI professionals

Premium Pass

Access to the course + premium features

  • 1 year access

    Watch and re-watch all lessons on-demand for a full year
  • Workbooks & resources

    Download workbooks & access supplemental content
  • Take notes & more

    Notes & more LeaderPass features in your personal account
  • Live bi-weekly video calls

    Stay in the loop with 24 high-value use cases and new platforms
  • Access to the Facebook group

    Connect with Ernie Harker and other members of AI for Marketing masterclass
  • Continuously updated content and lessons

    Instant access to all new lessons that are added to the course on an ongoing basis
$ 997
for the fully committed

Lifetime Premium Pass

Access to the course + premium features for life

  • Lifetime access

    Watch and re-watch all lessons on-demand. This Premium Pass doesn't expire for as long as you and the AI for Marketing masterclass are alive.
  • Workbooks & resources

    Download workbooks & access supplemental content
  • Take notes & more

    Notes & more LeaderPass features in your personal account
  • Live bi-weekly video calls

    Stay in the loop with 24 high-value use cases and new platforms
  • Access to the Facebook group

    Connect with Ernie Harker and other members of AI for Marketing masterclass
  • Continuously updated content and lessons

    Instant access to all new lessons that are added to the course on an ongoing basis
$ 3,997

There's also the Mini Course ($29 for a limited time)
and the Enterprise Pass for multiple seats (schedule a call or send an email ).

Secure Checkout

Place your order securely, right now.

  • Your Order
  • Start
  • Finish

Ernie's AI for Marketing

Turn AI into Your Creative Superpower

Make a selection:

Basic PassFull course access Selected
Premium PassAccess to the course + premium features Selected
Lifetime PassAccess to the course + premium features for life Selected

Select Quantity

The number of Passes you buy will be credited to your LeaderPass account. If you buy more than one, you'll be able to invite others to unlock this Pass in their own accounts.

Select Quantity

The number of Passes you buy will be credited to your LeaderPass account. If you buy more than one, you'll be able to invite others to unlock this Pass in their own accounts.

Select Quantity

The number of Passes you buy will be credited to your LeaderPass account. If you buy more than one, you'll be able to invite others to unlock this Pass in their own accounts.

Your Order

Quantity Ea. Price USD

Basic Pass

Full course access
1 $497.00 $497.00

Premium Pass

Access to the course + premium features
1 $1,297.00 $997.00 $997.00

Lifetime Pass

Access to the course + premium features for life
1 $3,997.00 $3,997.00

Order Total

$ 497.00

Secure Checkout

This secure website uses modern cryptography to protect your connection end-to-end. The 256-bit SSL (Secure Socket Layer) encryption uses TLS 1.2, and is authenticated using the industry-leading SHA algorithm.

Payment Methods

We accept all major credit cards: Visa, MasterCard, Discover, and American Express.


Secure your selection:

Start your order

Your information

Just a couple basics and you'll be in.

This field is required.

This field is required.


How would you like to login to LeaderPass?

If you already have a LeaderPass account, enter your account email.

We can't set up your account without a valid email address!


Your information is safe with us.

Any information you give us is safeguarded according to our Privacy Policy. In short: we will never sell or rent your data. We will never spam you—we don't like spam either. Your data is safe with us.


Continue to the next step:

Next

Confirm your order & pay

Almost there! Please confirm your registration at the bottom.

Ernie's AI for Marketing

Turn AI into Your Creative Superpower

Order Information

Your Cart

Quantity Ea. Price USD

Basic Pass

Full course access
1 $497.00 $497.00

Premium Pass

Access to the course + premium features
1 $1,297.00 $997.00 $997.00

Lifetime Pass

Access to the course + premium features for life
1 $3,997.00 $3,997.00

Order Total

$ 497.00

Please agree to the Terms of Service in order to proceed.

Proceed to the secure payment page: