The challenge

Pullspark, a reputable event production company, who's client, Chick-Fil-A, was rolling out a national internal training campaign to add value to it's operators and team members. The reach spanned across nine cities, targeting 500 in-person attendees in each city.

The intricacies of the task brought to our team included creating a white label solution that handled registration and onboarding with a Chick-fil-A environment. The necessary features included organizing e-ticket sales and distribution that could be easily scanned at the event entry, educating operators on the LeaderPass platform, tracking individual attendees for effective participation monitoring, and developing an online support experience for seamless onboarding and engagement.

Our approach

LeaderPass stepped in to address these challenges with all of the functionalities and tools that make the team and technology unique, all custom designed to fit the specific needs of Chick-fil-A. Facilitated and managed by Pullspark, this solution included a transactional registration page and a scannable e-ticketing system. Additionally, LeaderPass provided individualized tracking for team members and operator reporting. Finally, for easy employee onboarding, Chick-fil-A also received a white-labeled LeaderPass platform environment.

The result

The Chick-fil-A multi-city training tour not only met its objectives of fostering team unity and enhancing skills among Chick-fil-A team members but also demonstrated LeaderPass's expertise in managing complex logistical challenges and delivering a comprehensive, engaging experience.