The challenge

The challenge was to transform John C. Maxwell's new book, "The Power of Five," into an engaging and impactful live event book launch, and subsequent course offered on LeaderPass. This event was not only about replicating the book's content but also about bringing Maxwell's insights to life through interactive training. The goal was to equip business leaders and teams with the knowledge and tools for greatness, in both the live event and the LeaderPass course format.

A significant aspect of this challenge was ensuring the content’s relevance and engagement in both settings. The event needed to offer real-world application and leadership insights that would remain effective and accessible for participants long after the live broadcast, especially for those engaging with the book content through the Virtual Pass.

Our approach

LeaderPass crafted "The Power of Five" as a dual experience: a live, interactive broadcast and a detailed course available through a Virtual Pass. The live event featured top leaders discussing the book's concepts, while the LeaderPass course, comprising 39 lessons, was structured for easy comprehension, with each lesson lasting 5-10 minutes.

Delivering candid insights and real-world applications, this ensured that the course content was as engaging and informative as the live event. Individuals can purchase 12 months of on-demand access with additional features such as private note taking and full access to the content from the live event allowing the lessons Maxwell taught to continue to inspire.

The result

The Power of Five" by John Maxwell successfully transitioned from a book launch event to an enduring LeaderPass course. This dual approach significantly broadened the event's impact, reaching beyond the 40,000 live viewers to countless professionals seeking leadership excellence.

The success of this event and course demonstrated LeaderPass's expertise in not only hosting large-scale events but also in creating lasting educational content that continues to inspire and educate. "The Power of Five" has set a new standard in leadership training, combining the immediacy of a live event with the lasting benefits of on-demand digital learning.